Established in 1994, East West Banking Corporation (EastWest) is one of the Philippines' faster-growing banks. Committed to making banking easier, the Bank continues to deliver financial solutions that help achieve the financial goals of its customers—from mass market consumers and corporates to affluent and wealth segments.
With 435 stores nationwide (including EastWest Rural Bank) and 12 Priority Centers, EastWest offers a full suite of banking products and services, complemented by bancassurance, non-life insurance brokerage, and leasing.
Beyond its extensive network of physical touchpoints, EastWest continues to advance its phygital strategy by strengthening its digital ecosystem. Through the EasyWay app for consumers, EasyBiz for corporate clients, award-winning AI-powered chatbots ESTA and ECHO, and an expanding suite of digital payment channels, EastWest Bank combines innovative technology with personalized service to deliver seamless customer experiences.
EastWest deepens engagement with its key segments—Priority Banking for the high-net-worth, Horizons Club for the emerging affluent, and business banking—through tailored solutions and experiences. Guided by its hyperlocal growth strategy, the Bank takes a more focused and nuanced approach to customer engagement, enabling it to develop relevant offerings, partnerships, and initiatives that address specific needs and aspirations.
EastWest’s commitment to excellence continues to earn recognition. Recent accolades include CFI.co’s Leaders in Consumer Finance Excellence Philippines 2026, Euromoney’s Best for Discretionary Portfolio Management, and Asian Banking & Finance’s back-to-back Mid-Sized Retail Bank of the Year. The Bank has also been recognized for digital innovation, wealth management, and private banking excellence, reflecting its strong performance across key businesses.
Go to East West Banking Corporation Website