EastWest Bank launches new Business Class segment to kick off its 30th Anniversary 

June 6, 2024
by Filinvest Development Corporation
EastWest Bank launches new Business Class segment to kick off its 30th Anniversary

EastWest Bank launched its new Business Class segment at the premier Mimosa Plus Golf Course at Filinvest Mimosa+ Leisure City. The event, which also kicks off its 30th Anniversary, brought together business leaders, entrepreneurs, and media representatives from across the country for a day of golfing, networking, and celebration. The response was overwhelming, highlighting the strong interest and enthusiasm for EastWest’s innovative offerings and future initiatives. 

Unveiling New “Business Class”: Tailored for Entrepreneurs 

The main highlight of the event was the introduction of EastWest’s new Business Class segment, designed specifically for entrepreneurs and business owners. Ivy B. Uy, EVP and Head of Branch Banking Group, elaborated on the unique offerings of Business Class, pointing out that “our new Business Class segment provides tailored financial solutions that allow business owners to focus on personal growth while we handle their operational tasks. From dedicated relationship officers to 24/7 banking through the EastWest Easybiz App, we’ve created a suite of services that cater to the dynamic needs of today’s entrepreneurs.” 

Key features of EastWest Bank Business Class include: 

Personalized Services: Dedicated relationship officers for personalized assistance and priority service in stores. 

Operational Support and Special Cash Management Services: Services such as payroll processing, automated payments, and check collection. 

Exclusive Perks: Free access to airport lounges, discounted deals with restaurants and coffee shops, and preferential rates at sports centers and golf courses. 

30 Years of Going Further 

Jerry Ngo, CEO of EastWest Bank shared EastWest’s storied journey over the past three decades, saying “At EastWest, we’ve always strived to go further for our clients, whose partnership we are always thankful for. This golfing event is just one of many examples of how we continue to cater to our valued customers and provide them with more than just banking services.” 

“Our 30th anniversary is not just a celebration of our past achievements but a commitment to continue pushing boundaries and setting new standards in banking. This mission perfectly goes hand-in-hand with the bank’s anniversary theme, ‘Further for You,’ which encapsulates our dedication to innovation, customer-centric services, and community support,” Jerry Ngo added. 

A Day of Celebration and Networking 

The event began with lunch, followed by a ceremonial tee-off. Attendees had plenty of options—to either experience the golf course or take a tour of the Filinvest area. The evening program included a raffle, the announcement of tournament winners, and the official launch of Business Class. Perks for this new segment include discounted rates at select Filinvest properties, with more benefits to be announced in the coming months. 

It was a memorable day of golf and networking, highlighting the synergy between EastWest and its sister companies under the Filinvest Group, Filigree and Filinvest Hospitality Corporation. The event emphasized the strong foundation and collaborative spirit that drive these entities to achieve excellence and foster innovation in their respective fields. 

As a member of the Filinvest Group, EastWest continues to benefit from a robust support system that enhances its service offerings. The choice of Mimosa Plus, an FDC property, as the event venue further underscored this synergy, as participants were given a tour of Mimosa, showcasing the world-class facilities and hospitality services that are part of the Filinvest Group’s portfolio. 

Looking Ahead 

Jerry Ngo remarked on the bright future of the bank, stating that “Our commitment to our clients remains firm. As we celebrate 30 years, we look forward to many more years of innovation, excellence, and going further for our clients.” 

EastWest’s Business Class launch and 30th anniversary golf tournament successfully combined leisure, athletic competition, networking, and strategic business development, setting a high standard for future events and reaffirming the bank’s role as a trusted partner in the business community.